Embracing a New Chapter in Our Luxury Hotel Portfolio

Based on customer feedback and our dedication to providing unparalleled experiences, we have made some exciting changes to our group portfolio.

The iconic Tower Hotel and Royal Horseguards are proud to announce their departure from the Guoman brand. This rebranding marks a significant step forward in our commitment to delivering exceptional experiences to our valued guests. The Tower Hotel has transitioned to Thistle Hotels and Royal Horseguards Hotel now has a new site. The Cumberland Hotel remains unchanged.  Please see below for more details.