Guoman Hotels is a collection of deluxe hotels located in central London, which includes unique properties such as Charing Cross, The Cumberland and The Tower, each with their own point of view inspired by their location, architecture, design and heritage. This growing brand is planning on expanding internationally and in the UK within the next few years.

Charing Cross joined the collection in October 2007, and an additional three hotels will be introduced to the Guoman portfolio over the next few years. The hotels will be substantially refurbished and there will also be increased investment in training to ensure enhanced service delivery.