Press Release Date: 21 Jun, 2012

Niels Sherry has been appointed General Manager of The Royal Horseguards and One Whitehall Place, the flagship property of Guoman Hotels.
In his new role, Niels assumes responsibility for the overall running of the central London hotel as well as management of adjoining venue, One Whitehall Place.
Niels has over 20 years of experience in the luxury hotel sector and has held senior positions at properties based both in the UK and abroad including the Sheraton Park Tower Hotel, the Sanderson Hotel and the St Martins Lane Hotel. He also worked in both New York and London as part of a seven year post with Morgans Hotel Group (Formally Ian Schrager Hotels).
Most recently, Niels was Chief Operating Officer for the De Vere Deluxe group before becoming Managing Director of luxury fine wine advisory company, Sarment, where he has worked for the last four years.
Sherry comments: “This is an exciting but equally challenging year for London hotels and I am keen to put my years of experience and knowledge to the test. The Royal Horseguards and One Whitehall Place is a stunning property with incredible character and a rich historical background and I am looking forward to embracing the new challenges that this role will bring.”
Media Information:
For further media information regarding Guoman Hotels please contact Natalie Eales or Leanne Gosford at Siren Communications on 0208 237 1210 or email