Press Release Date: 18 Oct, 2010

Guoman’s most centrally-located London hotel, Charing Cross, is undergoing a £2.5m transformation to its Buckingham Wing – to be named The Executive Wing. 

Complete with its own check-in reception desk and dedicated concierge service, the 85-bedroomed wing will become an exclusive area within the deluxe hotel.  In response to feedback from Charing Cross’ business and leisure travellers, each room will include black out blinds, large work stations with Wi-Fi, Hypnos beds (a brand recommended by the Queen), rain head showers and tea/coffee facilities, for the optimum guest experience.

The Executive Wing will be chic and intimate with the interior design bringing this vision to life through use of rich dark shades, opulent fabrics and signature statement pieces, designed to reflect the hotel’s iconic location at the official centre-point of London, next to the Eleanor Cross. 

Guests staying in the new Executive Wing will also have access to the Guoman Club Lounge, a private area to work or relax within discreet, stylish surroundings.

The project due to complete in February 2011, will add to the hotels further refurbishment - costing a total of £3m – inclusive of the restaurant, staircase and lounge areas - enhancing the Grade II listed building’s Victorian frame to with chic contemporary design to a four-star deluxe standard.

Riddian Davies, general manager of Guoman’s Charing Cross hotel commented: “We’re extremely confident our ambitious plans will secure Charing Cross’ position as the preferred choice for business travellers looking to stay at very centre of London.  We’ve been very selective in addressing all aspects of our guest’s experience; all the little touches and additional facilities are standard.  The refurbishment of the Buckingham Wing, combined with the overall investment, will firmly establish Charing Cross’ reputation as the leading ‘destination’ hotel in the area.”