Press Release Date: 26 Jul, 2012

Curated by Eddie Lock

Twelve of Britain’s leading Olympic hopefuls have been painted by urban art pioneer Goldie.

The athletes include such household names as Olympic cycling gold medallist Victoria Pendleton 2009 World Champion triple-jumper Phillips Idowu MBE, 2010 FINA diving World Champion Jessica Ennis MBE, three-time World Champion track cyclist Shanaze Reade, leading field athlete and nine-time National Champion Goldie Sayers, Commonwealth bronze medallist weightlifter Zoe Smith and high-jump hopeful Tom Parsons. The works will be on show at a special London exhibition from 3rd August at The Cumberland hotel in Marble Arch.

Athleticizm brings street art together with the world of sport in a unique way for the first time and the energy and power of these sporting greats is perfectly  complimented by the colour, vitality and edge of Goldie’s art. His skilfully composed street-art style marks and departure from the traditional portrayal of national sporting stars, the exhibition celebrates the new generation of athletic hopes and depicts the ‘rawness of their talent’ says Goldie, ‘in a light in which they are rarely seen.’

The Cumberland hotel is fast becoming a must-use venue for showcasing contemporary art. The hotel’s foyer perfectly lends itself to a pop-up gallery space, and has already featured a street art exhibition with the likes of Banksy and Shepherd Fairey.

Goldie will be attending the launch of Athleticizm at The Cumberland hotel on Thursday 2nd August 2012. For further information please visit or


The Cumberland hotel, Great Cumberland Place, London W1C 1LZ(nearest tube Marble Arch)
Curated by: Eddie Lock and Beautiful Crime
Private View: Thursday 2nd August 2012
From: 7.00pm – 10.00pm
Exhibition runs: Friday 3rd August – Sunday 12th August
Admission: Free

Natalie Eales or Victoria Savill( / 0208 237 1210

These wonderful works of art will be available for sale for the first time. For sales enquiries (price on application) please contact / (077710 772 207)

As a pioneering force on the UK urban art scene in the early eighties, at a time when graffiti was far from the widely regarded art form it is today, Goldie forced the boundaries of public approval. He made his name as an exceptionally skilled graffiti artist, turning his hand to a variety of art forms before becoming one of the most famous DJs in the world as founder of groundbreaking UK drum ‘n’ bass collective Metalheadz. A finalist on the successful BBC series Maestro, he can currently be seen scouting musical talent across the country on BBC Two’s Goldie’s Band: By Royal Appointment, which sees his specifically chosen group of disadvantaged kids perform at Buckingham Palace, in the presence of guest of honour, Prince Harry, as the grand finale of his mentoring programme.

2010 FINA diving World Champion Tom Daley
European and 2009 World Heptathlon Champion Jessica Ennnis MBE
2009 World Champion triple-jumper Phillips Idowu MBE
2010 European Champion Gymnast Daniel Keatings
Olympic cycling gold medallist Victoria Pendleton
National indoor high jump champion Tom Parsons
Three-time world champion track cyclist Shanaze Reade
World championship hurdler William Sharman
Nine-time national field champion Goldie Sayers
Commonwealth bronze medallist weightlifter Zoe Smith
Olympic Games bronze gymnastics medallist Louis Smith
Paralympic medallist Shelly Woods