Press Release Date: 17 Sep, 2010

The Cumberland hotel launches Jimi Hendrix Suite

The Cumberland hotel launches its Hendrix Suite – commemorating its place in Hendrix history and remembering the guitarist on the 40th anniversary of his death

A suite dedicated to the memory of guitar legend Jimi Hendrix has today been officially launched at Guoman’s stylish The Cumberland hotel – his last known address.

The opening – just one day before the 40th anniversary of the rock star’s tragic death – commemorates the hotel’s long association with Hendrix. He was a regular visitor to the property, just off Park Lane, during his frequent trips to London and held a fifth floor suite here during September 1970.

Designed in homage to the wayward star’s unique psychedelic style, the room will be available for guests to book and experience from September 20. Until then, it will play a central part in a weekend tribute to Hendrix at the hotel, whereby fans and members of the general public will be welcomed to remember Hendrix and preview the room on the anniversary date*, Saturday September 18th. 

Over the anniversary, the hotel will also double as the temporary home to the Jimi Hendrix waxwork model, on loan from Madame Tussaud’s in London. Meanwhile, the lobby will host limited edition archival photographs of Hendrix by celebrated rock photographer Barrie Wentzell taken during the 1960s.

In addition, the hotel will be displaying a hand-bound book containing over 300 images of Hendrix. The book ‘Classic Hendrix’ by Genesis Publications is available to browse and purchase.

Former NME features editor Keith Altham – who conducted the last ever interview with Hendrix at The Cumberland – has acted as consultant during the creation of the Hendrix Suite. Guests will be able to listen to the original uncut audio tape of that interview during their stay.

Conceived by interior designer Mary Gannon and her senior associate Cynthia Garcia, The Cumberland’s Hendrix Suite is not-to-be-missed for any Hendrix fan or design aficionado. The room includes exquisite statement lighting, flamboyant colours and psychedelic stylised patterns, as well as authentic fabrics uncovered in vintage fairs and from specialist collectors.

One wall features framed originals of NME covers from the 1960s featuring the rock legend, while its centrepiece is a flaming three-metre Hendrix mural by renowned graphic designer Andie Airfix, whose previous works include designs for Paul McCartney, The Rolling Stones and Led Zeppelin. Airfix drew his inspiration from Hendrix’s infamous ‘guitar flambé’ show finale.

Altham explained;
 “I think he [Hendrix] would have loved the idea of a special room designed in a style which is harmonised to his music and memory and where others might gain inspiration from his work or will simply relax and enjoy the music made by the greatest rock guitarist of all time.”
Those looking for an unrivalled Hendrix ‘Experience’ can check into The Cumberland’s ‘Hendrix’ Suite from September 20th 2010.   

The hotel is also working in partnership with The Jimi Hendrix Foundation, the official not-for-profit organisation set up in honour of the iconic musician to provide deprived children with access to musical instruments or music lessons.  Guoman Hotels will support the work of the Foundation by donating a £10 sum from every night’s stay in the Suite for the year.

Visit www.guoman.com/jimi for more information.

-Ends-

Photography available on request.

For more information about Mary Gannon Design and Andie Airfix of Satori, contact Cherry Chappell on 020 7351 7545/ 07836 585274 or email cherryc@dircon.co.uk

For further media information on Barrie Wentzell, please contact his artistic representative Rachel Ruderman on rachel@barriewentzell.com or +49 30 219 66 036.
For more information on Barrie Wentzell’s Photography, visit www.barriewentzell.com

Notes to editor

About Guoman Hotels

Guoman Hotel Management Limited operates two hotel brands within the UK market; Guoman Hotels, an exclusive collection of deluxe hotels located in central London and Thistle Hotels, a chain of quality full service hotels in the UK’s major cities.

Guoman Hotels in the UK consists of four prestigious landmark properties in central London; Charing Cross, The Cumberland, The Royal Horseguards and The Tower. Whilst each hotel in the portfolio is different with its own unique identity and style, as a collection they capture the imagination and are united in their individual ability to deliver inspirational guest experiences.

In 2010 Guoman Hotels will launch internationally, with new properties opening in both Shanghai and Beijing. Guoman Shanghai will honour its roots by creating a true flavour of London’s style and elegance blended with a contemporary Asian twist.  In the UK, The Grosvenor Victoria will join the Guoman Collection in the near future.
Guoman Hotel Management Limited is a wholly-owned subsidiary of GuocoLeisure Ltd, part of the Hong Leong Group which has hospitality and leisure businesses across the globe with hotels in Europe, USA, Australasia and Asia.

For further information please visit www.guoman.com.