Press Release Date: 25 Sep, 2011
GRAND IMPERIAL LONDON IN FINAL THREE FOR NATIONAL TITLE
Restaurants battle it out in nail-biting final of Tsingtao Legacy of Taste
Grand Imperial London has fought off hundreds of other Chinese restaurants in the UK, to become one of just three finalists in the 2011 Tsingtao Legacy of Taste competition.
The annual contest, which aims to protect the heritage of Chinese cooking, will see Grand Imperial London in the final stage next week, create a world-class ‘dining experience’ for an esteemed panel of judges led by TV and cookery author, Ching-He Huang.
The esteemed judging panel, which also includes food archaeologist Alan Coxon, a representative from China’s number one beer, Tsingtao and the catering manager from competition sponsor Cathay Pacific, will assess the restaurant on its menu, cooking methods, ambience, passion of personnel and surroundings. The process will be filmed and each finalist’s film will be viewed at a private screening during the final awards ceremony in November, where the winner will be announced.
Mark Wood, restaurant director, Grand Imperial London says: “It’s a great privilege to have reached the final stage of the Tsingtao Legacy of Taste competition, the contest is highly regarded in the industry. We’re looking forward to the judging event and will pull out all the stops to ensure we create the best possible dining experience, in the hope we can clutch the coveted Tsingtao Legacy of Taste trophy!”
Other previous Tsingtao Legacy of Taste winning restaurants have been in Manchester in 2008, Hendon in 2009 and Paddington last year.
Brewed in Qingdao since 1903 using spring water from the Laoshan Mountains, Tsingtao Beer is a genuine import with a unique crisp flavour, which sits very well with all types of food. Tsingtao is the ideal accompaniment to oriental food specifically, especially fish dishes. For further information please visit www.tsingtao-beer.co.uk
Media wishing to attend the Grand Imperial London judging event can interview Ching-He Huang, along with the other judges, plus the restaurant owner. To arrange attendance or for further information please contact Agatha Chapman-Poole at Chapman Poole Communications on
T: 07795 383057 or firstname.lastname@example.org
Notes to Editors
About Tsingtao Beer (pronounced Ching Dow)
Tsingtao Beer is made by the Tsingtao brewery in Qingdao in China. The brand has an ABV of 4.7% and is brewed using Laoshan water and includes wheat, barley & rice in the fermentation to deliver a light clean taste that is an ideal accompaniment to food.
Tsingtao is one of China's leading brewers and was founded in 1903 by German settlers. The Tsingtao brand is sold in more than 50 countries worldwide and accounts for more than 50 percent of China's total beer exports. Tsingtao is the number-one branded consumer product exported from China.
At present the brand enjoys distribution in the majority of UK Chinese restaurants as well as notable UK Pubs & Bars as well as most major supermarkets.
Pack formats include a 330ml and 640ml bottle as well as a six-pack 330ml format, all of which are targeted across on and off trade as well as the ethnic grocery and Chinese restaurant markets. In addition the company is marketing a 330ml can targeting the Chinese restaurant and ethnic wholesale sectors. At present the product has a RRP of £1.19 for a 640ml in the multiple grocers/supermarkets.
Tsingtao is the 8th biggest beer brand in the world by volume. www.tsingtao-beer.co.uk
Drinkaware (drinkaware.co.uk) provides consumers with information to make informed decisions about the effects of alcohol on their lives and lifestyles. Halewood International is a funder of Drinkaware and an active supporter of the “Why Let Good Times Go Bad?” campaign.
Drinkaware’s public education programmes, grants, expert information and educational resources help create awareness and effect positive behaviour change. An independent charity established in 2007, Drinkaware works with the medical profession, the alcohol industry and Government to achieve its goals.
One of the flagship initiatives of Drinkaware is “Why Let Good Times Go Bad?” - a £100 million campaign running over five years to challenge the social acceptability of drunkenness. Run by Drinkaware in partnership with the drinks industry and Government, it is targeted at 18 - 24 year olds. The campaign encourages people to adopt “smart drinking” tips, such as eating before drinking and pacing alcoholic drinks with water, to prevent a good night from going bad.
Drinkaware has recently launched ‘My Drinkaware’ an easy to use on-line Drinks tracker to help adults understand the impact of alcohol on their lives and lifestyles.